Is It Time To Hire A Brand Photographer?
If you are wondering if it’s time to hire a brand photographer, no, I don’t think every business owner should make this kind of investment right away. If your business is new, your focus should be on setting up systems and working on laying a strong foundation so that you can start to earn a more consistent income.
Table of Contents
Why Should Business Owners Hire a Brand Photographer?
Building Brand identity and creating trust for your small business in San Diego
When And How To DIY Your Photos For Business Owners
Is it time to hire a brand photographer?
Show Your Products And Services To New Buying Customers
Professional Quality Images For Marketing Material and Social Media Content
Focus On Your Zone of Genius
Time To Raise Your Prices
Mistakes Entrepreneurs And Small Businesses Make When Hiring A Brand Photographer
Next Steps
Why Should Business Owners Hire a Brand Photographer?
Who is Brand Photography for and is this something my small business in San Diego, California needs? What even is brand photography???
Brand photography is an opportunity to tell your story and showcase yourself, what you stand for, and what matters to you as a part of your brand and what you do.
If you are an entrepreneur or business owner, and you feel ready to elevate your services to the next level with a professional look as you expose yourself to a larger audience and make a bigger impact with your work, hiring a brand photographer to help you capture this to your audience may be your next best step.
If you can capture your audience and show them a solid impression within moments without even seeing you in person, you are already off to a powerful start.
Building Brand identity and creating trust for your small business in San Diego
Before a brand photoshoot you must gain clarity on what your brand is all about. For instance, knowing your mission statement, values, goals and target audience will provide a clear vision on how your photos can benefit your business and help you grow.
Increase brand awareness by using the power of professional branding photos to tell your authentic story as a leader in your industry.
Is It Time To Hire A Brand Photographer?
Do you know the signs? Find out if your business is ready to level up with a professional branding photography shoot.
A little bit of strategic marketing with your messaging can really help your story stand out. What are some of the things that matter to you? What do you enjoy and what is your personality like? How do you build a connection with your audience and your work?
These are some powerful questions that can help you connect with your target audience.
When And How To DIY Your Photos For Business Owners
That’s why I encourage new entrepreneurs to get started by taking photos themselves or asking a friend to help out. And I have resources for you: make sure you download my free Photo Shoot Prep Guide for Business Owners to help you plan a brand photoshoot even if you’re doing it yourself!
Many entrepreneurs and business owners first take pictures of themselves to start, and maybe after a few months or within their first year of business as they continue to grow is when they will begin to feel ready to hire professional help for branding photography.
TIP: Take advantage of your smartphone’s high definition cameras to try taking your own pics especially if you have an iPhone, Samsung Galaxy, or Google Pixel devices.
Is it time to hire a brand photographer?
Now some entrepreneurs already have those established and are ready to take their business to the next level and make that investment.
Photos are an excellent way to communicate with your audience and let them know that you operate from a standard of professionalism, yet you also have an important story that helps you connect deeper with your customers.
The way you tell this story is a huge opportunity to dive into what your personality is like and what it feels like to work with you as your future clients get to know you through your professional branding images.
Having professional branding photos in your business can also help you stand out as a local authority in your professional field when you network with other business owners and entrepreneurs in your area.
Let’s see if this is you…
Show Your Products And Services Professionally To New Buying Customers
You want a more professional website. Maybe you even hired a web designer and it would be a waste to use low quality photos on it.
If you are launching a new product or service or perhaps making a major shift in your business, it is time for a new professional branding photoshoot.
Professional Quality Images For Marketing Material and Social Media Content
Professional brand images will make your website more appealing and help establish yourself as the expert in your field.
You understand that having a good presence on social media with photos that help you stand out from the crowd and show your unique self will attract your dream clients.
When curating material for an online marketing strategy, you will most definitely benefit from having a lot of images to work with, especially if all images are consistent and on brand.
If you learn how to use special items or props to highlight your professional photography, even better!
Keep in mind that when your audience arrives to your website, there will be an opportunity for them to become engaged to learn more about you, who you are, and how your services can help them.
This is an amazing opportunity to take them on a journey throughout your website that will show them some of the best of what you bring to the table, which is part of the story that you can tell during your personal branding photo shoot.
Every time you create social media posts such as photos, reels, videos, stories, blog posts, newsletters, or launch a new product, you will have many photos to keep consistency with your branding as you promote your offers and services.
Focus On Your Zone of Genius
You are fully booked and don’t have the time or skills to capture your own photos. You want to use your precious time to focus on your zone of genius. Outsourcing what you’re not great at is key!
Time To Raise Your Prices
You feel it’s time to raise your prices because you know the value you provide. Having professional images of you indicates you’re invested and take your business seriously.
Mistakes Entrepreneurs And Small Businesses Make When Hiring A Photographer
Some common mistakes business owners and entrepreneurs make while taking professional photos for their brand is to hire somebody who lacks experience or is not a professional photographer.
Make sure to speak with professionals in brand photography as they will be able to help capture your story and highlight the most important things your audience needs to see and learn about you.
Next Steps
If you feel you are ready to plan your next professional branding photoshoot for your small business, the best thing you can do is hop on a call with a photographer that can help break down the process and guide you through the critical steps to make sure you have a successful photo session.
If you find yourself in any of these situations, I’d love to chat about your brand photoshoot!